Marketplace Marketing Overview
See how listings, SEO, advertising, and branding fit into one marketplace system.
View the Overview →AMAZON DSP ADVERTISING MANAGEMENT
Reach Relevant Audiences Beyond the Search Results
Amazon DSP can help brands reach relevant audiences across supported Amazon-owned and third-party inventory.
JOVIO develops and manages DSP strategies designed around brand awareness, product discovery, remarketing, customer acquisition, and growth objectives.
WHAT AMAZON DSP CAN SUPPORT
Objectives a DSP Plan Can Serve
Brand Awareness
Reach relevant audiences earlier in the customer journey.
Product Discovery
Introduce products to audiences based on relevant signals and targeting options.
Remarketing
Reconnect with audiences who have previously interacted with your brand or products where appropriate.
Customer Acquisition
Reach potential new customers based on defined campaign objectives.
Retention
Support ongoing relationships with existing audiences where appropriate.
AMAZON DSP SERVICES
DSP Work We Can Plan
DSP Strategy
Audience Planning
Campaign Setup
Audience Targeting
Creative Coordination
Budget Management
Campaign Optimization
Performance Analysis
Reporting
Retargeting Strategy
OUR PROCESS
Audience Through Scale
- 01
Audience
- 02
Strategy
- 03
Setup
- 04
Launch
- 05
Measure
- 06
Optimize
- 07
Scale
MEASURING DSP PERFORMANCE
Signals That Depend on the Objective
Depending on campaign objectives, performance may include:
Reach
Impressions
Frequency
Clicks
Engagement
Conversions
Sales
New Customers
Return on Ad Spend
IMPORTANT NOTE
DSP Access Is Not Guaranteed
Amazon DSP access, inventory, and campaign options depend on Amazon's eligibility rules, account status, and available placements.
This is campaign planning and management. It is not a guarantee of access, approval, placement, or advertising results.
ONLINE MARKETPLACE MARKETING
Explore More Marketplace Services
Amazon Marketing Services
A connected Amazon strategy across visibility, listings, ads, and brand.
Explore Amazon Marketing →Amazon SEO
Search relevance, listings, and product discoverability on Amazon.
Explore Amazon SEO →Amazon Advertising / PPC
Sponsored Products, Brands, Display, and campaign optimization.
Explore Amazon PPC →Amazon Storefront & Branding
A branded shopping experience beyond individual listings.
Explore Amazon Storefront →Amazon Seller Consulting
Strategy, audits, and a clearer set of priorities.
Explore Seller Consulting →Amazon Posts Management
Marketplace content for brand visibility where the feature is available.
Explore Amazon Posts →Walmart Marketplace
Listings, visibility, advertising, and optimization on Walmart.
Explore Walmart Marketplace →Target Plus Marketplace
Product presentation, positioning, and marketplace strategy for Target Plus.
Explore Target Plus →