DIGITAL PR OUTREACH

Earn Editorial Attention That Builds Brand Authority

Digital PR combines storytelling, expertise, research, data, and strategic outreach to create opportunities for media coverage, brand mentions, and authoritative editorial links.

JOVIO helps businesses develop stories and angles that are relevant to publishers, journalists, and their audiences.

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THE BIG PICTURE

Turn Expertise and Ideas Into Stories Worth Sharing

Digital PR is about creating genuine reasons for publishers and journalists to talk about your brand. The objective is to create valuable information that earns attention rather than simply asking for a link.

  1. Original research

  2. Industry insights

  3. Expert commentary

  4. Data

  5. Trends

  6. Unique stories

  7. Thought leadership

  8. Useful resources

  9. Newsworthy developments

What We Can Build PR Around

01

Original Research

Turn proprietary or credible research into newsworthy insights.

02

Data & Statistics

Use meaningful data to develop stories and industry angles.

03

Expert Commentary

Position relevant expertise around topics journalists are already covering.

04

Thought Leadership

Develop perspectives that contribute something valuable to industry conversations.

05

Industry Trends

Connect your expertise to emerging developments and conversations.

06

Brand Stories

Identify authentic stories that can generate interest and coverage.

OUR APPROACH

From Idea to Editorial Opportunity

  1. 01

    Discover

    Understand your brand, expertise, industry, audience, and business objectives.

  2. 02

    Research

    Identify relevant conversations, publications, journalists, trends, and opportunities.

  3. 03

    Develop the Angle

    Create a compelling story, insight, data point, or expert perspective.

  4. 04

    Create

    Develop the supporting content, pitch, research, or assets.

  5. 05

    Outreach

    Connect with relevant journalists, publishers, and editorial contacts.

  6. 06

    Earn Coverage

    Work toward relevant media mentions and editorial opportunities.

  7. 07

    Measure

    Track coverage, links, mentions, referral traffic, and broader visibility.

WHAT MAKES IT STRONG

What Makes a Strong Digital PR Story?

A strong PR opportunity should have something genuinely useful or interesting to contribute.

  • Relevance

    Does it matter to the publication's audience?

  • Originality

    Does it provide a fresh perspective?

  • Credibility

    Can the information be supported?

  • Timeliness

    Is it connected to a current conversation or trend?

  • Value

    Does it give the journalist or audience something useful?

  • Expertise

    Does your business have a legitimate perspective to contribute?

Relevance+Originality+Credibility+Value=A story worth sharing

DIGITAL PR + SEO

Build Brand Visibility and Search Authority Together

The focus remains on earning legitimate editorial attention—not manufacturing links.

01

Editorial links

Coverage that can include a relevant link back to your website.

02

Brand mentions

Visibility even when a piece mentions the brand without a link.

03

Referral traffic

Readers who visit from the publication.

04

Industry visibility

A presence in the conversations your market already follows.

05

Authority development

Credible mentions that support a broader SEO program.

06

Content discovery

More ways for useful content to be found and referenced.

Who Is Digital PR For?

01

B2B Brands

Build credibility and visibility within your industry.

02

eCommerce Businesses

Create stories around products, trends, research, and consumer insights.

03

Professional Services

Showcase expertise and thought leadership.

04

Technology Companies

Position experts and insights around emerging technology.

05

Growing Brands

Build awareness and authority beyond your own channels.

06

Enterprise Organizations

Develop larger-scale PR programs across markets and industries.

PERFORMANCE

Measuring Digital PR

  • What we can evaluate

    Media placements, Editorial links, Brand mentions, Publication relevance, Referral traffic, Coverage quality, Organic visibility, Audience reach, and Authority opportunities.

LINK BUILDING

01

Link Building Overview

See how authority, relevance, outreach, and editorial links fit together.

View the Overview →

Have a Story Worth Telling?

Turn your expertise, data, and ideas into opportunities for meaningful editorial attention.

Start Your Digital PR Strategy