Editorial links
A mention that includes a relevant link when the publisher chooses to add one.
HARO LINK BUILDING
Turn Your Expertise Into Valuable Media Opportunities
Journalists and publishers regularly look for credible experts who can provide useful insights for stories and articles.
JOVIO helps businesses identify relevant journalist opportunities and develop expert responses designed to provide genuine value while creating potential opportunities for brand mentions and editorial links.
WHAT IT IS
Connect Your Expertise With Relevant Media Opportunities
HARO-style link building is based on responding to journalist and publication requests where your expertise or business perspective is genuinely relevant.
Instead of simply asking for a backlink, the goal is to provide useful information that a journalist may choose to include in their story.
THE MIX
Expertise, Relevance, and Useful Insight
Expertise+Relevance+Timeliness+Useful Insights
HOW IT WORKS
From a Request to a Possible Mention
- 01
Find Relevant Opportunities
Identify journalist requests and publication opportunities relevant to your expertise.
- 02
Evaluate Relevance
Determine whether the request genuinely aligns with your knowledge and business.
- 03
Develop the Response
Create a concise, useful, credible expert response.
- 04
Submit
Provide the response through the appropriate journalist or publication channel.
- 05
Monitor
Track potential mentions, coverage, and links.
- 06
Learn
Use response patterns and opportunities to improve future outreach.
THE RESPONSE
Journalists Need Useful Answers—Not Sales Pitches
A strong response should generally be useful to the story first.
Relevant
Directly answer the journalist's question.
Specific
Provide useful information rather than generic statements.
Credible
Use genuine expertise and support claims appropriately.
Concise
Respect the journalist's time.
Original
Offer a useful perspective rather than repeating obvious information.
Non-Promotional
Focus on helping the story rather than turning the response into an advertisement.
OPPORTUNITIES
Opportunities We Can Target
Depending on your expertise and industry, opportunities may include:
Expert commentary
Industry articles
News stories
Business publications
Industry publications
Research articles
Trend stories
Expert roundups
Interviews
Thought leadership opportunities
MORE THAN A LINK
Build More Than Backlinks
The value isn't limited to the link itself.
Brand mentions
Visibility in the story even without a link.
Expert positioning
Your people seen as a useful source.
Media exposure
Coverage in publications your audience already reads.
Referral traffic
Readers who follow the mention back to you.
Industry credibility
A record of contributing something useful in public.
Who Can Benefit?
Founders & Executives
Share firsthand business experience and leadership perspectives.
Industry Experts
Contribute specialized knowledge to relevant publications.
Consultants
Build authority around professional expertise.
B2B Brands
Develop credibility within industry publications.
Professional Services
Showcase expertise through relevant media opportunities.
Growing Companies
Increase brand visibility through earned media.
OUR APPROACH
We Focus on Opportunities Where Expertise Can Contribute
- 01
Research
- 02
Relevance
- 03
Response
- 04
Outreach
- 05
Monitor
- 06
Measure
PERFORMANCE
What We Measure
Depending on the campaign
Journalist opportunities, Responses submitted, Media mentions, Editorial placements, Links earned, Referring domains, Publication relevance, Referral traffic, and Brand visibility.
FAQ
What is HARO link building?
HARO-style link building involves responding to relevant journalist requests with useful expert insights that may lead to editorial mentions or links.
Does every response result in a backlink?
No. Journalists and publishers decide which responses they use and whether they include links or mentions.
Do you guarantee media placements?
No. Editorial decisions are controlled by journalists and publishers. The focus is on finding relevant opportunities and submitting strong, useful responses.
Is HARO only useful for SEO?
No. Successful media opportunities can also contribute to brand visibility, credibility, expert positioning, and referral traffic.
Who should use HARO-style link building?
Businesses with genuine expertise, founders, executives, consultants, subject-matter experts, and professional service providers can benefit when relevant opportunities exist.
LINK BUILDING
Explore Link Building
Link Building Overview
See how authority, relevance, outreach, and editorial links fit together.
View the Overview →Digital PR Outreach
Stories, research, data, and expert commentary that can earn editorial coverage.
Explore Digital PR Outreach →READY TO TURN EXPERTISE INTO AUTHORITY?
Put Your Expertise in Front of the Right Publications
Build a strategic media outreach process that connects your knowledge with relevant editorial opportunities.
Start Your HARO Link Building Strategy
Talk to JOVIO
Relevant opportunities. Useful expertise. Earned authority.