Marketplace Marketing Overview
See how listings, SEO, advertising, and branding fit into one marketplace system.
View the Overview →AMAZON ADVERTISING / PPC
Put Your Products in Front of High-Intent Amazon Shoppers
Amazon advertising can help brands increase product visibility and reach shoppers who are actively searching and comparing products.
JOVIO manages Amazon PPC strategies focused on targeting, campaign structure, budget efficiency, product visibility, and measurable performance.
AMAZON ADVERTISING SERVICES
Campaign Types We Can Plan
Sponsored Products
Promote individual products to relevant shoppers.
Sponsored Brands
Increase brand visibility and help customers discover your product portfolio.
Sponsored Display
Reach relevant audiences through supported Amazon advertising placements.
Campaign Strategy
Create structures aligned with products, categories, objectives, and budgets.
PPC OPTIMIZATION
What We Can Evaluate
We can evaluate:
Keyword Targeting
Product Targeting
Campaign Structure
Search Terms
Bids
Budgets
Match Types
Negative Targeting
Product Selection
Ad Performance
ROAS
Advertising Cost of Sales
OUR PROCESS
Research Through Scale
- 01
Research
- 02
Structure
- 03
Launch
- 04
Monitor
- 05
Optimize
- 06
Scale
IMPORTANT NOTE
Access and Results Depend on the Account
Amazon advertising options, placements, and reporting depend on the account, campaign type, and what Amazon currently makes available.
JOVIO plans and manages campaigns. This is not a guarantee of approval, placement, sales, or return on ad spend.
ONLINE MARKETPLACE MARKETING
Explore More Marketplace Services
Amazon Marketing Services
A connected Amazon strategy across visibility, listings, ads, and brand.
Explore Amazon Marketing →Amazon SEO
Search relevance, listings, and product discoverability on Amazon.
Explore Amazon SEO →Amazon Storefront & Branding
A branded shopping experience beyond individual listings.
Explore Amazon Storefront →Amazon Seller Consulting
Strategy, audits, and a clearer set of priorities.
Explore Seller Consulting →Amazon Posts Management
Marketplace content for brand visibility where the feature is available.
Explore Amazon Posts →Amazon DSP Advertising
Audience advertising beyond standard search placements, where eligible.
Explore Amazon DSP →Walmart Marketplace
Listings, visibility, advertising, and optimization on Walmart.
Explore Walmart Marketplace →Target Plus Marketplace
Product presentation, positioning, and marketplace strategy for Target Plus.
Explore Target Plus →